Kranz helped BMW ship its all-electric i3 and i8 electrical automobiles earlier than he left in 2016.
Apple has employed Ulrich Kranz who helped develop EVs for BMW
Apple has employed Ulrich Kranz, the previous BMW govt who co-founded EV start-up Canoo, which Apple wished to accumulate final yr. Kranz will reportedly work underneath former Tesla govt Doug Fields who’s liable for the each day working of the Apple Automobile venture dubbed “Mission Titan” internally. Fields reviews to Apple’s AI chief John Giannandrea. Kranz helped BMW ship its all-electric i3 and i8 electrical automobiles earlier than he left in 2016 together with fellow colleague Stefan Krause, to show round struggling EV startup Faraday Future. As Faraday Future future capitulated in 2017, the pair left to discovered an organization that ultimately turned Canoo.
The unique plan for Canoo was a subscription-based electrical van which was revealed in 2019. The platform that they developed which had a battery pack, an electrical motor – all electronics mixed – known as the skateboard – was additionally up for licensing for third events. Apple was within the platform however talks by no means labored out between the businesses as Canoo wished an funding whereas Apple wished to completely purchase the corporate for its expertise, a typical modus-operandi for the silicon valley large.
Since then, Canoo has gone public through a SPAC merger and adjusted many of the top-level administration with a brand new CEO and it has pivoted its plans for a subscription-based electrical automotive service as nicely. Canoo has additionally walked away from licensing its expertise to Hyundai which was very desirous about it at a time.
Stephan Krause who was initially CEO, left the corporate final yr and earlier this yr Kranz and a lot of high executives left the start-up. Kranz now finds himself as part of the very giant and bold Apple Automobile venture.