You’d be forgiven for being confused. I’ve been following this story and am at present writing it and I’m nonetheless pretty confused. However Turntable (or tt.fm), to not be confused with Turntable.fm (the identify of each the unique and lately re-released social music app) right this moment simply introduced that it has launched iOS, Android and desktop variations of its personal service.
By means of temporary rationalization, the unique Turntable.fm shut down in 2013 to give attention to a dwell music platform. It was a tragic day for these of us who wasted numerous workday hours on the location. However stuff occurs. Folks change, firms pivot.
After all, that nostalgia returned one thing fierce after we had been all caught inside for the previous yr, trying to find a social connection. These of us of a sure age who perhaps haven’t gone all in on Twitch began pining for the location. So founder Billy Chasen deliberate a return. In its present beta iteration, it’s a little bit of a time capsule, albeit with a couple of key modifications like counting on YouTube streaming to avoid some royalty points. It really works properly. I’ve been utilizing it. It’s enjoyable. Oh, and the corporate simply raised $7.5 million to deliver it into the brand new decade.
Seemingly across the similar time, an early Turntable.fm worker determined to launch one other tackle the service. Centered on cellular utilization and choosing the crowdfunding route, TT.fm rode that wave of nostalgia to $500,000 in funding, introduced again in March.
At this time that service is launching in beta. It’s within the Apple App Retailer and Google Play Retailer as we communicate. Or you’ll be able to go to it in a browser. Like Turntable.fm, tt.fm (as we’re going to seek advice from it for simplicity’s sake) depends on third-party music companies. At launch, music is pulled from a linked Spotify or Apple Music account, in addition to Soundcloud. YouTube performance is coming quickly.
As you’ll be able to see from the above shot, the providing is predicated on the identical format as Turntable.fm, with comparable however totally different graphics. DJs play songs on the stage and the viewers bops their heads in approval in the event that they prefer it. One of many methods the brand new providing is seeking to distinguish itself is thru hosted DJ units from artists.
“Authentic Turntable followers are wanting to get again on the dancefloor and have been asking for a product that serves their wants,” Perla stated in a launch, “together with dwell DJ units, social networking with music followers, music sharing and an internet music group.”
As a fan of Turntable.fm, abruptly going from zero to 2 companies seems like a humiliation of riches. However the query stays whether or not it may well transfer past a distinct segment and actually thrive within the crowded media surroundings of 2021. There’s most likely room for one Turntable.fm.
However two? This already unusual story is probably going solely getting stranger.