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Ford’s new Maverick hybrid pickup will get 40 mpg in the city and starts at $19,995

Ford’s new Maverick hybrid pickup will get 40 mpg in the city and starts at ,995

DETROIT – Ford Motor’s new Maverick truck would be the first pickup in America with a regular gas-electric hybrid engine when it goes on sale this fall beginning at about $20,000.

The corporate unveiled the compact pickup Tuesday because the smallest car in its extremely worthwhile truck lineup, slotting beneath the full-size F-150 and midsize Ranger pickups. The Maverick is about 3 ft shorter in size and seven inches decrease than an F-150, Ford stated.

Compact pickups are an untapped and unproven market within the U.S. Ford’s growth into the section comes as gross sales of vans have skyrocketed lately, with buy consideration surpassing that of automobiles final 12 months, in line with Cox Automotive.

2022 Ford Maverick hybrid (left) and a couple of.0-liter EcoBoost Lariat 1


Increasing Ford’s truck enterprise has been a purpose underneath CEO Jim Farley, who’s restructuring the automaker’s operations to deal with its strengths resembling pickups.

The identify Maverick shouldn’t be new to Ford. It produced a two-door sedan with that identify from 1969 to 1979. The corporate additionally used the identify Maverick in Australia, China and Europe for a number of automobiles.

New clients

Ford expects the brand new Maverick to draw new patrons to the model in addition to the extraordinarily loyal pickup truck section, in line with officers.

“Maverick challenges the established order and the stereotypes of what a pickup truck will be,” Todd Eckert, Ford truck group advertising supervisor, stated in an announcement. “We imagine will probably be compelling to lots of people who by no means earlier than thought-about a truck.”

A number of Ford officers throughout a media briefing known as the Maverick a “truck for individuals who by no means knew they wished a truck.”

The car is a regular five-passenger, four-door pickup not like different Ford vans such because the F-150 that begin with two doorways and seat solely two or three individuals.

Ford stated the Maverick will come normal with a hybrid gas-electric powertrain that’s anticipated to have 500 miles of vary on a single tank of fuel. The hybrid car is anticipated to realize an EPA-estimated 40 mpg gasoline economic system in metropolis driving, in line with Ford. The corporate declined to launch complete and freeway gasoline economic system estimates.

Chris Mazur, chief engineer of the pickup, stated the 40 mpg metropolis was Ford’s “rallying cry” for the car. He stated gasoline economic system is a serious consideration for smaller pickups.

“We’re bringing it to win,” he advised CNBC. “It is a white-space car going into a brand new section.”

Cox Automotive says cargo house is the highest issue — by a large margin — for customers who would think about a compact truck over a extra conventional SUV, adopted by gasoline effectivity and value.

Analysts have stated the Maverick would must be priced properly beneath the Ford Ranger and different midsize pickups to be aggressive within the U.S. market. A two-door model of the Ranger begins at about $25,000. A four-door mannequin begins at about $27,000, in line with Ford’s web site.

The Maverick will begin at $19,995, in line with Ford.

A mixture of automotive and truck

In contrast to Ford’s different pickups, the Maverick might be assembled by a course of the auto business calls “unibody” development. The method, which is how automobiles are produced, is the place the body/physique of the car are one. That compares to “body-on-frame” development for many pickups and a few vans and SUVs, which mixes the physique and body of the automobiles towards the top of manufacturing.

Unproven market

2022 Hyundai Santa Cruz


Ford expects to distinguish the Maverick from earlier automobiles in addition to the Santa Cruz by making it a extra conventional truck. It is a plan just like its just lately unveiled electrical F-150 pickup.

“It is unmistakably a Ford truck,” stated Heath Hilliard, Maverick inventive exterior designer.


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