DETROIT – Ford Motor’s new Maverick truck would be the first pickup in America with a regular gas-electric hybrid engine when it goes on sale this fall beginning at about $20,000.
The corporate unveiled the compact pickup Tuesday because the smallest car in its extremely worthwhile truck lineup, slotting beneath the full-size F-150 and midsize Ranger pickups. The Maverick is about 3 ft shorter in size and seven inches decrease than an F-150, Ford stated.
Compact pickups are an untapped and unproven market within the U.S. Ford’s growth into the section comes as gross sales of vans have skyrocketed lately, with buy consideration surpassing that of automobiles final 12 months, in line with Cox Automotive.
2022 Ford Maverick hybrid (left) and a couple of.0-liter EcoBoost Lariat 1
Increasing Ford’s truck enterprise has been a purpose underneath CEO Jim Farley, who’s restructuring the automaker’s operations to deal with its strengths resembling pickups.
The identify Maverick shouldn’t be new to Ford. It produced a two-door sedan with that identify from 1969 to 1979. The corporate additionally used the identify Maverick in Australia, China and Europe for a number of automobiles.
Ford expects the brand new Maverick to draw new patrons to the model in addition to the extraordinarily loyal pickup truck section, in line with officers.
“Maverick challenges the established order and the stereotypes of what a pickup truck will be,” Todd Eckert, Ford truck group advertising supervisor, stated in an announcement. “We imagine will probably be compelling to lots of people who by no means earlier than thought-about a truck.”
A number of Ford officers throughout a media briefing known as the Maverick a “truck for individuals who by no means knew they wished a truck.”
The car is a regular five-passenger, four-door pickup not like different Ford vans such because the F-150 that begin with two doorways and seat solely two or three individuals.
Ford stated the Maverick will come normal with a hybrid gas-electric powertrain that’s anticipated to have 500 miles of vary on a single tank of fuel. The hybrid car is anticipated to realize an EPA-estimated 40 mpg gasoline economic system in metropolis driving, in line with Ford. The corporate declined to launch complete and freeway gasoline economic system estimates.
Chris Mazur, chief engineer of the pickup, stated the 40 mpg metropolis was Ford’s “rallying cry” for the car. He stated gasoline economic system is a serious consideration for smaller pickups.
“We’re bringing it to win,” he advised CNBC. “It is a white-space car going into a brand new section.”
Cox Automotive says cargo house is the highest issue — by a large margin — for customers who would think about a compact truck over a extra conventional SUV, adopted by gasoline effectivity and value.
Analysts have stated the Maverick would must be priced properly beneath the Ford Ranger and different midsize pickups to be aggressive within the U.S. market. A two-door model of the Ranger begins at about $25,000. A four-door mannequin begins at about $27,000, in line with Ford’s web site.
The Maverick will begin at $19,995, in line with Ford.
In contrast to Ford’s different pickups, the Maverick might be assembled by a course of the auto business calls “unibody” development. The method, which is how automobiles are produced, is the place the body/physique of the car are one. That compares to “body-on-frame” development for many pickups and a few vans and SUVs, which mixes the physique and body of the automobiles towards the top of manufacturing.
Essentially the most notable unibody pickup at present in the marketplace is the midsize Honda Ridgeline. Such development usually permits for a smoother trip however has much less functionality than a conventional truck.
The smaller dimension of the Maverick will enable for simpler entry to the car’s mattress and cabin in contrast with bigger pickup vans, Ford stated.
The car’s normal 2.5-liter four-cylinder hybrid powertrain is rated at 191 horsepower and 155 foot-pounds torque. A 2.0-liter fuel engine rated at 250 horsepower and 277 foot-pounds of torque additionally might be out there.
The pickup is being produced at Ford’s Hermosillo plant in Mexico alongside its new Ford Bronco Sport SUV. The automobiles share the identical base, also called a platform.
Compact automobiles with pickup beds have come and gone a number of occasions all through the American auto business.
Most notably, the Ford Ranchero and Chevrolet El Camino beginning within the Fifties and Sixties, and extra just lately, the Subaru Baja from the 2000s. Hyundai is getting into the small U.S. pickup market with the Santa Cruz, an SUV-like car that is scheduled to go on sale this summer season.
2022 Hyundai Santa Cruz
Ford expects to distinguish the Maverick from earlier automobiles in addition to the Santa Cruz by making it a extra conventional truck. It is a plan just like its just lately unveiled electrical F-150 pickup.
“It is unmistakably a Ford truck,” stated Heath Hilliard, Maverick inventive exterior designer.