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These new Crocs are sprouting light-up mushrooms

These new Crocs are sprouting light-up mushrooms

The “Diplo X Crocs” are the newest superstar collaboration from the footwear model, this time with Grammy-winning DJ and producer Diplo.

Crocs (CROX) mentioned the limited-edition launch, which go on sale on-line on June 8, options two designs. The primary is a trippy twist on the basic Crocs clog embellished with swirls of pink, blue and yellow. Topping it off are three-dimensional mushroom charms that gentle up which you’ll pop on the highest of the shoe. The worth is $70.

The second design is Croc’s two-strap, slip-on sandal. Priced at $50, it has the identical paint swirl design with eight attachable glow-in-the-dark charms.

Crocs’ often-mocked “ugly” clog was the go-to shoe of the pandemic for comfort-seeking shoppers. The corporate not solely logged its greatest gross sales ever in 2020, however it continues to lock in high-profile superstar and model collaborations, which Gen Z and millennial buyers cannot appear to withstand.
These have included special-edition collaborations with Submit Malone, Justin Bieber and fast-food chain KFC, which got here with attachable charms that appeared and smelled like fried hen. Crocs’ glow-in-the-dark collaboration with Latin entice artist Unhealthy Bunny shortly offered out after its September launch final yr.

In April, a restricted version of $50 light-up, shiny crimson Lightning McQueen grownup clogs, modeled after the Disney/Pixar character from “Vehicles,” offered out in beneath an hour after it was launched for on-line buy.

“Some (of our collaborations) are designed to draw new clients and to have the ability to market to them sooner or later,” Crocs CEO Andrew Rees informed analysts throughout an earnings name in April. “And a few of them are designed to be type of fascinating and buzzworthy. In 2021, we are going to do extra worldwide collaborations.”

Crocs mentioned it expects the Diplo X variations to promote out inside a number of hours.


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