Teremana Tequila, launched in 2020, is likely one of the newest entries within the instantly crowded sector of celeb spirits.
In his wrestling days, Johnson adopted the persona the “Individuals’s Champ,” and in actual life he has striven to do the identical. So when constructing the booze model earlier than the pandemic, Johnson frolicked on the bottom in Mexico with the hard-working women and men crafting the liquid — from the agave fields to the barrelhouses.
Johnson’s personal love of Mexico and its native spirit deepened after a 2007 journey to advertise his movie “The Sport Plan” at a time when he was nonetheless discovering his footing with international audiences.
“I used to be in a position to drive out into the perimeter of Mexico Metropolis [and explore]. At the moment, I used to be nonetheless on the come-up, I used to be attempting to show the nook on my profession,” he stated. “I’ve all the time beloved the tradition and the tequila, so it was an unforgettable journey.”
A 3rd technology skilled wrestler, Johnson was intrigued as a toddler by lucha libre — a high-flying and theatrical tackle the game, popularized within the arenas of Mexico.
The next dialog has been edited for size and readability.
Dwayne “The Rock” Johnson bought into the tequila enterprise in 2020.
How did you develop your love of tequila?
Rising up, my family all the time had tequila, whiskey, vodka and beer. I had grown up with an actual love for tequila and whiskey, specifically. However that first time once I visited Mexico — Mexico Metropolis specifically — I went out to a couple native spots and I loved some native tequila.
Up till that time I had loved the well-known, well-known manufacturers. However once I lastly touched down in Mexico in 2007 I loved the native tequila there. I completely beloved it. That was an actual particular connection. I keep in mind shopping for as a lot as I might from these native locations.
I began to ask questions on how this specific tequila was made. And the method. After which I went again to the identical bar once more the subsequent night time. That was time. A number of nice reminiscences of connecting with tequila and connecting with the locals.
Inform us concerning the distillery and piece collectively the Teremana model.
We constructed our personal distillery there. It is particular for the roles that we’re in a position to create. Now we have nearly 250 Teremana staff.
Did you have got any publicity to luchador wrestling tradition as a toddler?
I grew up on this planet of professional wrestling. And in Texas — we used to dwell in South Texas — I used to be uncovered at the moment to Lucha Libre. My dad and my grandfather had been very shut mates with quite a lot of the well-known Mexican households from the Guerreros to Dos Caras.
I used to be all the time simply enamored and in awe of the luchadors as a result of all of them wore masks they usually had been so … cool to me as slightly boy. I adored professional wrestling, and wrestlers had been my heroes. And particularly as soon as I moved right down to South Texas, I might see these luchadors each night time, man!
Did they encourage you in your skilled journey?
Their ring model and wrestling model was very distinctive and really athletic, very totally different from the American model. I used to be all the time fascinated, I beloved watching the matches — entrance row. I used to be that little boy who was consuming popcorn and dropping it everywhere in the ground. And I might go into the again dressing room and I might hang around with my dad — I might preserve my mouth shut as a result of that was essential. However I might simply be in awe of all my heroes.
I used to be so fascinated once I realized that the luchadors by no means take their masks off. Bathe: Masks on. I imply, that’s dedication. And I keep in mind asking my dad and my household about that. And my dad stated, ‘They’re defending the enterprise. It is what we do and it is what they do.’ In that tradition that is how essential it’s to them, that they by no means reveal their identification. In order that simply took my concept of my heroes and introduced it to an entire new stage.
You bought Covid-19 final 12 months. How did that have an effect on you and your loved ones?
It hits all people in a different way. My signs had been very delicate. My spouse had some stronger signs.
She was bedridden for a few day. She had slightly little bit of a fever, she kicked that. Then we wound up, in a method, simply being in impartial, cruise-control by means of it. All people round us bought Covid and that factor is so quick and so insidious.
Do you have got one location that is your completely happy place?
It is within the [Hawaiian] Islands. That is the place I all the time have to get to. It facilities me — particularly when I’ve my household round with me and I can take our infants with us and have that ‘mana’ seep into their souls. The individuals are simply heat. We had been [on Oahu] proper after Christmas.
I like to deliver as a lot manufacturing there as I can. And I’ve reached a pleasant level in my profession the place I can strongly suggest that we go to Hawaii [laughs]. It is also good for the crew, it is nice for the island — for the native financial system.
Proper now it is ‘The Individuals’s Margarita.’ It is a twist on a top-shelf margarita, during which I simply add a splash of pineapple to it. I am a fan of pineapple, in fact — spending a lot time within the [Hawaiian] islands. That splash of pineapple actually does one thing distinctive to the spirit.