Roofer Professional. Roof Snap. Acculynx. There’s all of a sudden no scarcity of firms providing software program to make the lives of roofers and their prospects simpler. Amongst these is Roofr, a five-year-old, San Francisco-based, 31-person gross sales platform for roofing contractors that simply raised $4.25 million in post-seed funding led by Bullpen Capital, with participation from Avidbank and former backer Crosslink Capital.
Cofounder and CEO Wealthy Nelson is conscious of the competitors. However as a third-generation roofer by commerce, he additionally is aware of effectively that the trade is way from overcoming its status as rife with sketchy, flaky contractors whose prospects usually query whether or not they want a brand new roof or suspect the estimates they’re given are wildly inflated.
He additionally is aware of — as do his buyers — how massive a market alternative Roofr and its rivals are chasing. “It’s a large, large market,” says Nelson. “On common, yearly, roughly 5 million buildings within the U.S. have their roof changed” and so they spend $50 billion towards that finish, he says.
Proper now, Roofr is targeted solely on the serving to shut that preliminary sale. All of it begins with an image of a roof that Roofr obtains from companion firms like Nearmap, whose planes cowl cities at low altitude to take high-definition footage, together with of roofs; Roofr software program then permits these contractors to attract their very own roof measurement studies by way of these drone, blueprint, and satellite tv for pc photographs and produce a report, or they’ll pay Roofr $10 per report back to measure the roof for them.
Unsurprisingly, COVID-19 made the software program extra engaging to each roofing contractors and prospects who weren’t eager on being in shut proximity in the course of the pandemic. Choices like Roofr’s made it doable to shortly and simply ship a possible buyer a quote with out visiting the job website. The wager now’s that rising consciousness over the product will proceed to gas that momentum.
The corporate additionally has new choices within the pipeline which will additionally make it extra compelling to each roofers and their shoppers. Along with shortly offering roofers with measurement information, for instance, roofers can now pay a month-to-month charge to have Roofr auto-populate an estimate based mostly on a selected supplies record, in addition to the revenue margin the roofer needs to include; it additionally now supplies and preserves digital contracts.
As for its present buyer base, Nelson says that it consists of the biggest roofing contractors in North America however that Roofr is much more taken with small companies, which, whereas fragmented, characterize a a lot larger alternative. He says that there are greater than 100,000 registered roofing companies within the U.S., and that the overwhelming majority are comprised of 5 workers or much less. (Roofr additionally sells its software program to impartial insurance coverage adjusters.)
The brand new spherical brings Roofr’s whole funding to $8.25 million. Crosslink led its preliminary seed spherical in early 2019. Roofr additionally raised cash from Y Combinator when it handed by way of the accelerator program in 2017.
Pictured above from left to proper: Roofr cofounders Kevin Redman and Wealthy Nelson. Redman is the corporate’s CTO; Nelson is its CEO.