Walmart Really Went Against The Grain With Ad On National TV

Walmart Really Went Against The Grain With Ad On National TV

Last November, as millions of Americans watched one of the great traditions in American life — a World Series Game 7 — Walmart shared a vision of something deeper and grander that is also a part of the American tradition: families united in prayer on Thanksgiving Day.

The 30-second ad, which at World Series rates cost Walmart $500,000 — featured the diversity of Americas families and the camaraderie of its service members as they gather, pray and enjoy the bonds of family.

Many expressed their delight with the ad on Twitter.

The ad opens with shots of families gathered around their tables, as a voice solemnly asks all gathered, “Please bow your heads.”

“I’m just grateful that we can all be here in this moment,” says a man surrounded by his family.

The ad next cuts to a shot depicting active duty service members before cutting back to a small Asian-American child.

“I’m thankful for my family and that they care about me,” she says.

As the ad cuts back to another family seated around a table holding hands as they pray, a man’s voice reminds Americans of the struggles all families — and the nation — have endured.

“We’re another year older, we’ve been through a lot of trauma,” the speaker says.

The ad then shows a black female service member speaking to her fellow troops.

“No matter what color we are, no matter what uniform we got on, you guys are my family,” she says.

“There’s nothing more important than family today,” adds another uniformed soldier in a different setting. “It’s good to be together.”

The video then shows soldiers and families as they sit down for their Thanksgiving dinners as a woman sings a few words from the Beatles’ Come Together.

The ad was posted with a message from Walmart to America:

“America, let’s come together and take a moment to reflect on what we’re truly thankful for this holiday season. Friends, family and the chance to spend time with the ones we love. Walmart would like to give thanks to all of our Veterans and Active Duty Service Members at home and oversees this holiday season.”

There was no immediate word regarding whether Walmart planned to re-air the same ad, or a similar one, during the 2017 holiday season.

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