MSNBC, Maddow Enjoying Highest Ratings Ever – Besting Fox News In Key Demographics

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MSNBC Maddow Enjoying Highest Ratings Ever Besting Fox News In Key Demographics
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Amid a chaotic week of political events – the first of them being the firing of FBI Director James Comey, leftist news network MSNBC has enjoyed record television ratings for several nights in a row.

Coming out on top and beating rivals CNN and Fox News, Rachel Maddow topped the list and helped drive her network’s ratings to new highs.

In the primetime, among the key demographic of 25-54-year-olds, MSNBC averaged 635,000 viewers Thursday evening.

Maddow’s show was the highest-ranked show across all cable news shows in its demographic, with 734,000 viewers in the demo and 3.354 million viewers overall.

By contrast, Tucker Carlson’s program on Fox received 727,000 and 3.44 million viewers overall.

Sean Hannity’s show had 2.52 viewers Thursday night.

For total viewers, Fox News still edged out their rivals. The conservative network totaled 1.72 million viewers on average, with MSNBC a close second at 1.45 million and CNN at 1 million.

The all-important 25-54 demographic is what drives ad rates and revenue and is often used as a metric of a network’s success.

In that metric, Fox News barely edged out MSNBC with 353,000 viewers compared to MSNBC’s 340,000.

Interestingly, The lunatic Lawrence O’Donnell’s show handily beat Hannity’s show at the same time in both all viewers and the key 25-54 demographic.

The prevailing theory is that with the Comey firing in the news and President Trump’s approval ratings continuing to remain very low (the Real Clear Politics average has a 42 percent approval and a 53 percent disapproval, the lowest ever recorded this early in a president’s term), leftists are coming out to gloat with their “progressive” friends on MSNBC.

Here are how the four cable news stations stack up in the 25-54 demographic for Thursday night, according to AdWeek:

FNC Cavuto:
291
Specialists:
353
Baier:
392
MacCallum:
406
Carlson:
480
TheFive:
535
Hannity:
494
Carlson:
404
CNN Tapper:
270
Blitzer:
330
Blitzer:
399
Burnett:
448
Cooper:
456
Cooper:
484
Lemon:
440
Lemon:
368
MSNBC Wallace:
236
MTPDaily:
312
Greta:
263
Matthews:
502
Hayes:
511
Maddow:
734
O’Donnell:
659
Williams:
537
HLN Files:
47
Files:
57
Files:
42
Files:
62
Banfield:
54
Files:
87
Files:
111
Files:
136

Tucker Carlson replaced O’Reilly, and while he did not outperform his predecessor, also-shifted show The Five did well in its new 9 p.m. spot. The Five averaged 535,000 adults 25-to-54, while Carlson received 480,000. Carlson also undeperformed Sean Hannity, who pulled in 494,000.

There is also speculation that conservatives are also deciding to simply turn off the television, concluding that even Fox News is no longer conservative enough for their tastes. But for many viewers the definition of “conservative” is unquestioning and complete fidelity to President Donald Trump, regardless of issues, position or ideology.

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Source: thefederalistpapers.org

H/T: AdWeek

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