The Ivanka Trump brand will debut a store inside Manhattan’s Trump Tower come fall, a representative for the line confirmed.
The brand’s flagship location, which formerly stood on Mercer Street in SoHo, opened back in 2011, but abruptly closed down in 2015 due to unknown circumstances.
In February, Nordstrom announced its decision to drop the clothing line based on a careful business judgement, after telling MarketWatch in an interview their overall sales performance took a turn for the worse last year because of the line.
‘We’ve said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this (spring) season.’ Nordstrom said in a statement.
The department store initially took to Twitter in days before Donald Trump had been elected President Nov. 8, to defend their decision to sell the brand’s clothing and accessories.
‘We hope that offering a vendor’s products isn’t misunderstood as us taking a political position. We’re not,’ the company wrote in the social media statement.
Following the fallout, Rosemary Young, senior director of marketing at Ivanka Trump, told CNN Money the company continued to thrive last year despite the ongoing backlash.
‘The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,’ Young said.
‘We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains … The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded.’
The line is still available at several major outlets, including Bloomingdale’s, Lord & Taylor, Dillard’s, Macy’s and Amazon.
Trump, 35, took a leave of absence from her company in January as she took on a White House adviser role. She continues to hold ownership of the brand.
Also during the time, Trump’s husband, Jared Kushner, was designated senior adviser to the President.
Trump said Abigail Klem, a former lawyer who has worked for the brand since 2013, will take over her leadership roles at Ivanka Trump HQ.
The First Daughter also announced she would be taking a ‘formal leave of absence’ from the Trump Organization to focus on caring for her growing family.
‘I will no longer be involved with the management or operations of either company,’ she said in a statement posted on her Facebook page.
Trump added that she and husband Kushner would plan to settle their ‘three young children in to their new home and schools.’
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