Love him or hate him, LaVar Ball is a marketing genius.
He has turned his three sons — one legitimate NBA prospect, one possible NBA prospect and one non-prospect — and their basketball talents into a serious business venture that is worth far more than anything LaVar could’ve ever achieved himself as an athlete.
Through a savvy mix of social media moves, inane proclamations and timely feuds, LaVar Ball has somehow, against all odds, become a virtual household name.
And as obnoxious and unsavory as he may be, he does seem deserving of at least some modicum of begrudging respect for being able to take very little and turn it into something to provide for his family.
There is a price to be paid for stepping on so many people to get to the top, however.
Ball seems to be learning that the bigger they are, the harder they fall.
Just a day after the Better Business Bureau gave LaVar’s Big Baller Brand an “F” rating for its poor business practices, the hits kept coming.
Now, the Los Angeles Times reports that the company responsible for producing the $50 shirts and hats for the Big Baller Brand online store is filing a lawsuit after not getting paid.
Attorneys for the company Closet Collection filed a breach of contract lawsuit in San Bernardino County Superior Court, claiming the Big Baller Brand never paid for its services.
Closet Collection alleges that the Big Baller Brand owes it nearly $25,000.
“When it came time to make payments, they kind of bailed,” a Closet Collection representative told the Times.
The representative then echoed many of the complaints filed to the Better Business Bureau, citing a lack of any sort of substantive or timely response to requests.
“We tried for about three months. They said they would make payment about seven times. They just kept pushing it back and kept pushing it back,” the rep said.
From what Closet Collection is alleging, it seems that the company played a significant role in all things Big Baller Brand.
“Basically their entire website was produced by us,” the rep said, estimating that Closet Collection produced about 2,500 pieces of Big Baller Brand apparel.
The Big Baller Brand online store sells a variety of clothing, including shirts, sweatshirts, hats and shoes, ranging from $50 to $1,195.
LaVar Ball is currently in Lithuania with his two younger sons, LaMelo and LiAngelo, as they begin playing professional basketball overseas.
The lawsuit was originally filed in November but was not reported until now.
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